Sandi Thom

The newest musical talent coming down with a fever from viral marketing -which is a good thing I suppose- is a female pop(star) from Scotland, Sandi Thom. Of course, beware: in any DYI story, the truth gets buried in the fairytale. That tale goes something like this: she gave up touring and playing small crowds when her car broke down, and decided to webcast concerts from her own basement. The basement of course symbolizes how underground this all is. When she goes mainstream she'll be performing on the Thames.

The webcast concerts started back on February 24 and continue every night until March 16th, and from her website, her basement is "sold out" for the entire run. We can poke fun all we want, but it is reported that as many as 200,000 people a night are tuning in "from as far away as Pakistan." She is still relatively unknown in Jakarta.

How's the music? Her big single, "I wish I was a punk rocker" is pretty bad, but the rest is not all terrrrrible. It's a little shallow like most mainstream pop, but what do you expect?

Perhaps the Thames is too deep a "stream". Gotta keep the symbolism alive.

Another show starts at 4:00 EST.